By Matt Blake, Daily Mail, 15th March 2011
When author Sheridan Simove sat down to write his new book, What Every Man Thinks About Apart From Sex, he drew a blank … literally.
So he had it published anyway with a front cover and 200 completely empty pages.
But it’s proved a hit and has outsold both Harry Potter and the Da Vinci Code within weeks of its release on cyber bookshop Amazon.com.
The £4.69 masterpiece has transcended its original purpose as a novelty gift, and is being used by students as a lecture notebook. And it’s selling by the thousands.
Nottingham university student Jess Lloyd told the Telegraph: ‘I bought a copy for my mate as a joke and he started using it as a note pad for lectures. Now everyone seems to have one. It’s started a real craze on campus.’
Mr Simove, 39, an Oxford University graduate, author, performer and entrepreneur, said: ‘I never anticipated that my book would be used for students to take their lecture notes in.
‘In a sense they are proving me wrong by filling my book with content. But I wonder how many of them go back to thinking about sex once the lecture is over.’
The item has sold out its first print run, slotting in at number 744 on Amazon’s list, ahead of Dan Brown’s The Da Vinci Code (2,910) and JK Rowling’s Harry Potter and the Order of the Phoenix (2,406).
What Every Man Thinks About Apart From Sex, rather unsurprisingly, took just nine days to complete, from conception to publication.
Mr Simove says his follow up is going to be called Reasons to Trust Politicians.
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